Our team read “The ecology of commerce: A declaration of sustainability” by Paul Hawken recently, and we agree with many of the principles laid out in his book.
The main takeaway we loved is a declaration that charges business and industry, as one, a major cause of the decline of the biosphere, and two, the only institution that is large, prevalent, and powerful enough to lead us out.
Business around the world shaped how the world looks today. How would the world look today without cars? Airplanes? Think of how Apple changed our world into the smartphone era and it becomes easy to realize how prevalent a foothold businesses have in our day-to-day lives.
So, businesses and the industrial world must lead the way into sustainable commerce having just as large of a footprint on our society as their products and services currently do.
Consumers must help push businesses in the right direction.
While the industrial world has the power to move us in the right direction whenever they would like, consumers must support businesses around the world by denying any commerce that is not sustainable.
Companies need to feel the pressure to change. What drives companies to change is simple – profit margins. If consumers outright decline to purchase from businesses employing unsustainable supply chain practices, companies will move faster to be the new leader in sustainability – or suffer major losses.
To help consumers move companies in the right direction, transparency is king. As it is right now, it’s too difficult to find out whether the company you want to buy from is employing sustainable practices.
Supply chain transparency is needed for consumers to make informed decisions. There are quite a few companies that have created outstanding software designed for companies to easily show their consumers they are practicing sustainable commerce. If consumers demand companies to be transparent with their supply chain – choosing a company that is practicing sustainable commerce becomes easier, and companies will follow the trend.
The industrial world must use sustainable commerce, by operating businesses with only things that can be renewed by the earth, quickly and naturally and in such a manner that no harm comes to the biosphere.
How businesses can start leading the way:
- Be transparent: use software to allow customers to easily see your value chain, to show them you are using sustainable commerce, and give your business an eco-friendly image.
- Listen: to consumers around the world who are advocating for companies to lead the way to a sustainable future.
- Use renewable materials, that the earth has no problem quickly and naturally regrowing.
- Pool together with other like-minded companies looking to lead the way by joining the Sustainable Commerce Society International.
Join Reforestree on a path to a sustainable future that starts with commerce that benefits you, the earth, and all that live in it.